Did you know there’s a brand-new cruise line in the UK? Ambassador Cruise Line, based in Essex, is the first new British cruise line to be launched since 2010 and the people behind it have a very clear vision of what they are to represent, and ultimately what they will offer their guests. Ambassador Cruise Line promises to offer an authentic cruise experience and, well, for me, that ticks a very large box indeed. Everyone knows I enjoy the smaller more intimate ships, although I do love the big ones too, there’s just something about small-ship cruising that I find so enjoyable. 

Anyway, enough about me, I want to tell you more about Ambassador Cruise Line…

Who is Ambassador Cruise Line?

Ambassador’s staff and crew will be the friendliest, and most diverse, in the industry. Guests will make long-lasting friendships both with fellow guests and crew, creating a community at sea.

Ambassador’s extremely experienced management team includes several members who worked previously with Cruise & Maritime Voyages (CMV) led by CEO, Christian Verhounig supported by Chief Commercial Officer, Christopher Coates, CIO, Gary Hides and CFO, Simon Weeks.

Through funds managed by Njord Partners LLP, London, the company is fully equity-financed (no financial debt). The Chair of the Board of Directors is Gordon Wilson who has over 30 years of experience in the global travel industry. This includes his role as the President and CEO of Travelport until July 2019. He is a member of the Supervisory Board of BCD Holdings which owns global corporate travel management company, BCD Travel. He has been appointed to the Chair of the Board of Interactive Investor, the second largest direct-to-consumer investment platform in the UK.

What is Ambassador Cruise Line?

Ambassador sails for the British market from London Tilbury with a focus on premium-value. Ambassador Cruise Line’s first ship, Ambience, will sail from Tilbury in Spring 2022. After completing its inaugural season in Spring 2023, the cruise line plans to extend sailings from additional regional ports including Liverpool and Newcastle on an ex-UK no-fly range of voyages.

Ambassador Cruise Line is adult-focussed and age-inclusive but primarily aimed at the 50-plus market. The cruise line will run a number of multi-generation cruises over the summer holidays.

Ambassador will deliver distinguished cuisine, fascinating voyages on a classic cruise ship, great entertainment, like-minded guests and treasured destinations. The company will deliver a seamless, authentic, and enriching cruise experience.

Where will Ambassador Cruise Line sail?

All departing from London Tilbury, Ambassador Cruise Line’s carefully curated no-fly programme of 33 inaugural year sailings will visit a total of 88 different ports. Featured destinations will include the British Isles, the Norwegian Fjords, the Baltics and St Petersburg, Greenland, the Arctic and Iceland, plus several short break cruises. For the winter months a range of exploration style voyages will sail to the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia.

When will Ambassador Cruise Line sail?

The maiden season of Ambience will operate between 6 April 2022 and Spring 2023. Ambience’s inaugural voyage will be a short break cruise to Hamburg on Wednesday 6th April 2022.

How will Ambassador Cruise Line look after guests?

Ambassador’s smaller to mid-sized classic cruise ship – Ambience – offers a higher space to guest ratio, making cruising more relaxed and will provide guests with reassurance.

Ambassador’s health and safety mandate will ensure the crew is vaccinated, and only vaccinated guests will be welcomed onboard. The cruise line will also work closely with all destinations to adhere to local health guidelines and requirements.

Treating our guests right is not just about the booking and onboard experience. In accordance with The Package Travel and Linked Travel Arrangements Regulations 2018, we have insurance cover in place to financially protect all guests booking with Ambassador Cruise Line, for all monies paid either directly or via their travel agent. In addition, we will operate a fully compliant independent Trust Account where guests’ funds are deposited and only released when the cruise departs. Our offer also includes a booking guarantee in the event we are forced to cancel a cruise.

If you want to experience an ex-UK cruise on a mid-sized ship, then why not consider Ambassador? I certainly will! 

You can keep up to date with developments, itinerary release and more by signing up to the Ambassador newsletter.

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