CruiseMiss guest blogger, Scott was lucky enough to attend a press conference yesterday at which Royal Caribbean International gave their big announcement regarding Anthem of the Seas. This is Scott’s take on the event and what an event it was!
Of course, the news was no surprise. RCI’s own PR team had given pretty big hints in their marketing campaign leading up to the event, with headlines about there being ‘something to sing about’ and it being ‘music to your ears’.
Despite already having a pretty good idea what was to come, I dutifully made my way to London as one of the lucky ones to be invited to the announcement first hand. This was thanks in no small part for my rather splendid Independence of the Seas birthday cake winning me Royal Caribbean Fan of the Week back in April.
I felt privileged being invited and it was a great opportunity to mingle with a few celebrities, journalists and fellow Fans of the Week. Talking to people before the event it was clear every one was very excited, despite having a pretty good idea what we were there for. It didn’t matter. The atmosphere and excitement was still palpable, aided by the stunning location high up in a tower overlooking the City through three hundred and sixty degree panoramic windows.
Right from the off it was clear the presentation had music as its central theme. The video screen played evocative scenes, from FA cup winners to glorious landscapes and overjoyed people dancing and celebrating; whilst ringing out loud and proud were all sorts of rousing musical anthems from Queen to The Verve.
The hosts, well known British radio DJs Lauren Laverne and Stuart Maconie, added to the musical focus. They explained how music can move people and how our memories can be connected to special songs.
The Royal Philharmonic Orchestra took to the stage and led us on a powerful journey through a variety of songs chosen for their anthem like qualities and abilities to move people. From Elgar’s classical masterpiece Nimrod, to the iconic pop of Robbie Williams’ Angels, ending on the rock spectacular that is U2’s Beautiful Day. In between, more contrast with two songs that no countdown of anthems would be complete without; Hey Jude and the moving, patriotic Jerusalem. The Orchestra’s performance in such a confined space and in close proximity to the audience was truly moving and certainly captured the essence of what an anthem is all about… an uplifting song of celebration. Having made the point quite eloquently, RCI Chairman Adam Goldstein then took to the stage to make the formal announcement.
With the glitz and glamour having already been rolled out at the Quantum of the Seas press conference, there was an understated presentation on the ship and the headline grabbing features that were already in the public domain, like Ripcord by iFly and the dodgems of SeaPlex. The video still provided the “Wow” factor so synonymous with Royal Caribbean ships, enhanced by the setting and the atmosphere of the occasion. The Quantum class signature features were magnificent in all their glory; the Two70° club with its wall to wall, three deck high panoramic view, echoed by the windows surrounding us high above the streets of London; the North Star flying above the sea, just like we were flying up on the 29th floor, in view the London Eye that the design paid homage to; and the intimate performance we had just witnessed an example of what to expect from the Music Hall venue onboard.
Walking around after the presentation and chatting to people, it seemed some had hoped the announcement might be that the third Oasis class ship would be coming to these shores, many were sad Independence would be leaving us, others were glad Adventure was staying, but all were singing from the same song sheet; having a truly innovative, game changing new Royal Caribbean ship based in the UK was indeed something to celebrate and sing praise for.